A Creative with a Marketing Edge
Graphic Design • Video Editing • Content Creation • Story Telling • Social Media Marketing • Market Research
Graphic Design • Video Editing • Content Creation • Story Telling • Social Media Marketing • Market Research
During my 3-month stint, I developed the designs and brand visuals for multiple pieces of content on a weekly basis. This helped Volttrader to grow its sphere of recognition.
We also ran a Meta ad campaign, with short video ads that helped widen its audience and increase its reach. I also created blog articles, EDMs, Pitch Decks and Social Media Communications.
I acquired proficiency in the Bubble.io platform within a short timeframe to redesign and enhance the Volttrader website, including improvements for some of its visual elements.
"I can highly recommend James. He would be a valuable addition to any business. He is a true team player with a strong sense of commitment and integrity that shines through in everything he does." – Matthew Gherardi, Founder of Volttrader
During my 3-month contract, I developed the designs and brand visuals for multiple pieces of content on a weekly basis. Helping Volttrader grow its sphere of recognition.
We also ran a Meta ad campaign, with short video ads that helped drive more audience reach and helped Volttrader grow its sphere of recognition. I also created blog articles, EDMs, Pitch Decks and Social Media Communications.
We also updated the website design and several visual elements on the Volttrader Website, using Bubble.io.
iEatiShootiPost is a food media platform that covers the latest restaurants, hawker culture and creates bespoke recipes from baking to cooking across local and international cuisines.
As part of the family business, I have worked with Dr Leslie Tay and Lisa Seah – my parents – as a content creator and designer on a project basis since 2019.
My experience spans a broad range of creative tasks—from developing brand assets like media kits, logos, and supers, to video production, content copywriting, thumbnail design, and ideation.
Notably, I planned, produced, and published a reel and listicle titled "5 Food Cravings of an Overseas Student", which garnered over 122K views across Facebook, Instagram, YouTube, and TikTok. More recently, I contributed to storyboarding and editing the recipe video "The Ultimate Breakfast Sandwich", which has accumulated 54.1K views (and counting) across all our platforms.
In addition, I’ve represented the brand in client communications, participated in media tastings, and contributed to recipe ideation.
Luv-a-duck is Western Australia's leading supplier of duck meat and products.
For my Brand Strategy module at Curtin university, we had the chance to meet with the company and suggest a brand strategy for a soft refresh of the their communications and marketing.
I led a team of 5 to do the research and develop the concept, as well as creating some prototype visuals to showcase to the company.
As Duck is normally eaten as a whole, meal times would naturally mean bringing many people to the same table to share the meal. This was the basis of our campaign: "Bringing people to the dinner table"
We also designed concept marketing communications including a social media campaign as well as a website refresh.
The pitch won the hearts of the company representatives, and our campaign wasthe overall winner. We also received a letter of recognition for our efforts in the module.
Dolce Vendetta is the Geltato Truck Brand I created for the Graphic Design Module in Curtin University.
I was tasked to create the entire brand, including researching the name, market and creating the brand tone, voice and visual style.
As part of the assignment, I also created various Product Mockups for Dolce Vendetta.
I came up with the idea of a Gelato Food Truck and named it "Dolce Vendetta".
This project won the hearts of both peers and lecturers, who praised its execution and strong brand image.
Dolce Vendetta's brand identity was designed with a clean -13° tilt, which is the same temperature that Gelato is kept at for optimum taste.
The rest of the brand is inspired by the aesthetic of the godfather films with a touch of red. Mockups for the Food Truck, Uniforms, Menu, Business cards, Packaging, take away bags and social media were created.
Good 2 Glo is a skincare brand that promises a skincare routine that fits into your schedule, not delays it. Created for the Copywriting Modle in Curtin University.
As part of the module, I created the logo, slogan, tone-of-voice as well as a full roll-out campaign across digital and OOH platforms.
I came up with the idea of a skincare brand called 'Good 2 Glo", which promises a skincare routine that fits into your schedule, and not delays it.
Good 2 Glo's campaign message was: "Skincare that fits". It is a sentiment that was carried on bespoke ads for the subway, magazines, digital ad, radio and social media ad.
The whole concept received high praise from both peers and the lecturer. They liked the idea, visuals, copywriting and final presentation. The presentation was given a full-mark score by the lecturer.
The Land Transport Authority of Singapore oversees government affiliated brands that provide transportation services to Singapore.
As an Intern at McCann, I was given the task to create the visual for their internal campaign case study on their "moving your world campaign"
The Land Transport Authority (LTA) of Singapore oversees government affiliated brands that provide transportation services across the country.
As an Intern at McCann, I was tasked to explore the use of motion graphics with a futuristic theme as part of their internal case study on LTA's "moving your world campaign".
The designs that I came up with, with the accompanying video was met with high praise and recognition of my work and ownership of the project.
I based the design off Tony Stark's Iron man Heads Up Display and created futuristic animated assets for their buses, trains and taxis.
Imagining a future for Singapore where these graphics would be up to improve people's commute.
"Every creative is like an astronaut, jumping from world to world, exploring everything and leaving their mark."
